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Samsung Galaxy S8 launch: When is Galaxy Unpacked 2017 and can you watch it online?

Samsung traditionally announces its annual flagship smartphone at Mobile World Congress in February each year but, thanks to the Note 7[1], it changed the schedule this year. It is holding its Galaxy Unpacked show as a one-off instead, where it is expected to announced the Galaxy S8 and S8 Plus handsets. And it’s almost upon us.

So here’s everything you need to know about Samsung’s event.

Galaxy Unpacked 2017: When is Samsung’s event?

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Samsung will kick off its splashy Unpacked event in New York City on 29 March 2017 at 11am EST (4pm BST). It will likely last an hour, if it sticks to a similar schedule as in the past.

Galaxy Unpacked 2017: How to watch the Samsung Galaxy S8 launch

Samsung website

Samsung will livestream Galaxy Unpacked 2017 at www.samsung.com/galaxy[2] at 11am EST (4pm GMT).

We will update this post with the live-stream video when it becomes available.

Samsung Unpacked 2017 app

The Samsung Unpacked 2017 app has been updated in the Google Play Store. With an invitation code, it will allow you to view Samsung’s event in New York City or London. Currently, the app has a countdown timer. It is free to install[3].

Galaxy Unpacked 2017: What will Samsung announce?


Samsung Galaxy S8

Previous release patterns would have seen Samsung launch the Galaxy S8 at MWC 2017, but instead, the company announced the Tab S3 tablet[4].

It did, however, later tweet that its next Galaxy Unpacked launch event would be held on 29 March 2017 in New York City. In the tweet,[5] the company essentially teased that we can expect a smartphone. It even used the hashtag #UnboxYourPhone.

#UnboxYourPhone 29.03.17. Live at https://t.co/N18H5SqB3Q pic.twitter.com/sMIHgnKIms[6][7][8]

— Samsung UK (@SamsungUK) February 26, 2017[9]

Rumours claim Samsung will break from tradition and release two curved devices this time around, rather than one flat and one edged.

So, we are expecting both models to offer a dual-edge display like the S7 Edge does. It’s also been reported that the phones will come with their own Bixby AI. Check out Pocket-lint’s round-up[10] for more details about what else the Galaxy S8 might feature.


Bixby AI

Forget about Google Assistant, Samsung’s next flagships will sport their own voice assistant.

This assistant has already been revealed to be Bixby[11], and it will let you do everything from control Samsung home appliances and third-party apps to search for objects in pictures and process payments with your voice.


AKG earphones

While at Mobile World Congress in February, Samsung announced that it’ll bundle a pair of AKG earphones with its next flagship smartphone, the Galaxy S8.

The company also revealed it will bring AKG-tuned audio to future Galaxy smartphones.

Keep in mind Samsung recently acquired Harman International Industries for about £8 billion – and AKG falls under the company’s umbrella.


  1. ^ thanks to the Note 7 (www.pocket-lint.com)
  2. ^ www.samsung.com/galaxy (www.samsung.com)
  3. ^ It is free to install (play.google.com)
  4. ^ announced the Tab S3 tablet (www.pocket-lint.com)
  5. ^ In the tweet, (twitter.com)
  6. ^ #UnboxYourPhone (twitter.com)
  7. ^ https://t.co/N18H5SqB3Q (t.co)
  8. ^ pic.twitter.com/sMIHgnKIms (t.co)
  9. ^ February 26, 2017 (twitter.com)
  10. ^ Pocket-lint’s round-up (www.pocket-lint.com)
  11. ^ revealed to be Bixby (www.pocket-lint.com)

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