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Apple reportedly bans Pepe the Frog game from App Store


Pepe the Frog is reportedly banned from the Apple App Store.

Matt Furie/ Tumblr

It looks like Pepe the Frog is not welcome on the Apple App Store. The meme has become a symbol for the so-called alt-right, a white nationalist movement, and Apple considers images of the frog examples of “objectionable content,” according to a report Friday by Motherboard[1]. Apple didn’t immediately respond to a request for comment.

A Redddit user named MrSnrhms on Thursday posted a screenshot[2] of a response from a member of Apple’s App Review Board, saying that the app violated Apple’s guidelines. The app is a game called Pepe Scream, which looks similar to the game Flappy Bird. Pepe was co-opted to become a symbol of white nationalism sometime in 2015.

Last fall, the meme was designated a hate symbol by the Anti-Defamation League[3]. In March, Pepe’s creator Matt Furie “killed” off the character[4] in a comic strip. As of this writing, Pepe Scream is available on Google’s Play Store.

The search giant didn’t immediately respond to a request for comment about the app.


  1. ^ report Friday by Motherboard (motherboard.vice.com)
  2. ^ screenshot (i.redd.it)
  3. ^ hate symbol by the Anti-Defamation League (www.cnet.com)
  4. ^ “killed” off the character (www.cnet.com)

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