Vero: What it is, why it’s suddenly big, and how to delete it – Warehouse Discounts
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Vero: What it is, why it’s suddenly big, and how to delete it

You’ve probably heard of Vero, the “new” social networking app that promises to be “less media, more social.” Maybe you saw screenshots of the app shared in your friends’ Instagram stories, with captions like, “I’m trying this out. Add me!” Or, maybe you stumbled upon it in the App Store, where it reached the top spot among social media apps — despite hovering around a two-star rating (it is no different over in the Google Play Store). Although it’s been around since 2015, Vero received a huge boost during the past couple of weeks.

The reason it became popular among Instagram users is likely to do with the fact that it is built around a good-old, algorithm-free, temporally organized post feed. Vero also plans to remain advertising-free, and will implement an annual service charge at some point. For now, all new users will receive free lifetime access, according to the company.

While all the major social media platforms have implemented algorithmic sorting, Instagram users have been particularly outspoken about their hatred for it. They haven’t stopped complaining about the algorithm since the company implemented it, and here comes a new app promising it would never make the same mistake — and it (kind of, sort of) even looks a little bit like Instagram. (It’s even been called an Instagram clone, but anyone with any design sense would not have made this claim; Vero is indisputably, undeniably, the ugliest social media app in existence.)

At best, Vero is a bad app

Almost as quickly as Vero rose to fame, it found itself entangled in controversy. First off, the experience is currently dismal, with many users reporting roadblocks as soon as they try to sign up.

While this could be chalked up to Vero simply being unready to handle the rapid influx of new users (it has now surpassed one million registrations, according to a message on its website), there is another problem that can’t be solved by squashing software bugs: Vero’s founder, Lebanese businessman and billionaire Ayman Hariri, doesn’t exactly have a squeaky clean reputation. He is son of former Lebanese Prime Minister Rafic Hariri (who resigned in 2004 and was assassinated the following year) and previously served as the CEO of his family’s construction business, Saudi Oger. Employees at the company filed some 31,000 complaints over wage nonpayment, had limited access to food and water, and lived in labor camps, as recently outlined by the Daily Beast.

For its part, Vero itself hasn’t received any such complaints, but its founder’s past business dealings are enough to motivate many users to drop the app, or avoid it altogether. Unfortunately, if you’ve already signed up for an account and want to delete it, it’s not a straightforward process.

How to delete Vero

There is no simple “delete account” option with Vero. There are two ways you can at least attempt to delete your account, but both of these involve filing “requests,” and aren’t exactly guarantees that your data will actually be removed.

The first option is to submit a request through Vero’s website. This is a general service request form, so you’ll need to actually spell out that you are requesting your account to be deleted. The second option lives within the app, and would appear, at least, to be a little clearer.

From the support menu, select “Delete my account” from the “Who would you like to contact?” menu.

Fill out a description and why you want to delete your account, and then tap the submit button.

Either way, you apparently will have to wait for a Vero representative to reply “as soon as possible,” but hopefully your account will eventually be deleted.

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