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Amazon Prime Day 2018: What You Need to Know

If history is any indication, Amazon Prime Day is coming up fast. Though Amazon has not yet announced which day its annual day of savings will be held, Prime Day has in years past has landed on the second Tuesday of July, which would put it on July 10 this year. This post will serve as a hub for the latest information and earliest deals, so watch this space.

Just keep in mind that you’ll need to be a Prime member to get the best bargains. If you’re not already a subscriber, it’s free to join for 30 days, after which it’s £119 per year. Last year, the pre-Prime Day festivities began at 9 p.m.

PT on the Monday before, and the sales just kept coming through 3 a.m. PT on Wednesday. We expect a similar window of deals in 2018, but there’s a decent chance Amazon will push for an even longer active sale period.

Voice shopping has been ramping up quickly, and it’s likely that Amazon will rely heavily on Alexa-exclusive deals. Some of the best discounts of 2017 were through Amazon’s devices and apps, so now’s a good time to get your ducks in a row. Additionally, we anticipate there being deals through Alexa Skills.

Perhaps we’ll see Domino’s Pizza, Uber, or any of the countless partner services use this opportunity to attract new voice shoppers. Big discounts on the likes of Fire tablets, Echo smart speakers, the style-themed Echo Look, and Amazon’s selection of Fire Sticks and set-top boxes are all but guaranteed. And while its own hardware is still a priority, Amazon is also willing to work with the likes of TCL, Roku, Sony, and Samsung for a wide selection of TVs and smartphones.

Smart home devices are becoming mainstream, so we won’t be surprised if Alexa functionality is a major selling point during this year’s sale.

Alexa-enabled items like Philips Hue light bulbs, Ecobee smart thermostats, and Ecovacs robot vacuums are all prime candidates for hefty discounts. In 2017, the Amazon Echo was discounted by a whopping 50 percent, the Amazon Fire HD 8 was down to £49.99, select Amazon warehouse deals were 20 percent off, and we got £30 off the Kindle Paperwhite. Amazon’s services like Kindle Unlimited, Audible audiobooks, Music Unlimited, and Prime Video have been discounted significantly previously as well, so they’re also worth keeping an eye on.

While many of the staples of Amazon will be on sale for the entire event, what you really need to watch out for is the thousands of Lightning deals. These limited-stock offers are the cream of the crop, and often benefit from the steepest discounts around, so serious bargain hunters will want to check back often. We’ll certainly be watching them like a hawk.

If you’re currently a Prime member, you’ll automatically be eligible for all the best bargains. Non-subscribers aren’t left out in the cold, though. Start a 30-day free trial when the sale begins, and you’ll be able to take advantage of the same deals.

If the £119-per-year asking price is too high, you can cancel your subscription before the trial is over.

While we scour the web for more details, check out these Amazon tips and deals:

For more great deals, go to TechBargains.com.

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