Amazon's most popular beauty product is this $10 face mask — and it's new and improved

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Here's what everyone is saying about the "world's most popular facial." (Photo: Amazon)
Here’s what everyone is saying about the “world’s most popular facial.” (Photo: Amazon)

There are thousands of beauty products on Amazon, but only one Aztec Secret Indian Healing Clay Mask.

The popular powder, which is mixed with water or apple cider vinegar to create a luxurious DIY mask, has been an Amazon top-seller for years. And, at just $10, the one-pound jar of the “world’s most popular facial“ is an incredible value.

Aztec Secret’s new “Version 2 Clay” still utilizes the original beloved formula, which is made with all-natural calcium bentonite clay to detoxify skin. It’s just the packaging that got an upgrade with shrink-wrap, security stickers to get information on authenticity, lot numbers and expiration dates.

The do-it-all beauty staple has over 17,000 reviews and an impressive 4.4-star rating to back up its effectiveness. From facials to foot soaks and acne spot treatments, fans of the multitasking mask swear by Aztec Secret for just about every skin concern.

The do-it-all beauty staple has over 17,000 reviews and an impressive 4.4-star rating to back up its effectiveness. (Photo: Amazon)
The do-it-all beauty staple has over 17,000 reviews and an impressive 4.4-star rating to back up its effectiveness. (Photo: Amazon)

For a healthy glow: “A dear friend introduced me to the clay almost two years ago while I was recovering from breast cancer, and I’ve never stopped using it since. While in treatment, I was tired and looked run down. Enter the magic clay. I did a mask using raw organic apple cider vinegar and felt my face pulsing so much, I looked in the mirror to see if it was moving. It ‘sucked’ out so many toxins, I looked years younger,” explained a happy customer. “My skin looks beautiful. I rarely have a breakout. I feel energized. Most of all, I’m happy with how I look and feel. One tub lasts about a year with weekly use.”

For an anti-aging facial: “My skin looks 15 years younger and more even. I had good skin before now it’s great,” raved a buyer. “Now at 69, I look much younger and fresher at my 50th class reunion that the rest. I take pride in my skin.”

For foot baths: “I have known about this product but mainly as a facial for the past 10 years. Over the past week I learned that it can be used on the hair but really internally which is a miracle to me in what I am researching,” wrote a loyal customer who called it a “versatile miracle.” “What got me tonight was I decided to [do] a foot soak, and I was blown away… My foot felt brand new. So in essence without having to scrub but instead just barely rubbing my foot, all the dead skin came off. I followed up by putting on some whipped shea butter and socks and feel great.”

For acne: “I waited a year, after using up a whole jar (lasted nearly a year with about two to six times per month use) and re-ordering, before writing a review. I think it’s my turn to share my experience with potential customers,” explained one loyalist, who called it a “skin-saving product for an unbelievable price.” “This clay mask is magical. The cystic acne that usually lasts one to two weeks is gone either overnight (I use it before I shower at nighttime) after I used this mask or by the following day… I have used this mixed with water and apple cider vinegar. It doesn’t seem to do much/anything mixed with water, but is magical with the vinegar. I always need to moisturize extra well after using this.”

For sensitive skin and keratosis pilaris: “I have extremely sensitive skin and I’m allergic to basically everything so I was very hesitant to try this product. I bought a plastic kit with measuring spoons and a bowl to mix the clay with as you should not use any type of metal (chemical reaction),” wrote a reviewer. “The clay works amazing on my skin. It will bring pimples to the surface (purging) and shrinks pores especially around my nose area. I use this about once a week. I have also applied the paste to the back of my thighs where I have mild Keratosis pilaris and it has greatly reduced the bumps.”

For mature skin: “I have heard so much praise about this clay, that I was very skeptical. But this stuff is great!” added a buyer. “When I rinsed it off, my 60+ face felt like baby skin… This is like a charcoal detox and a facial. I get as good a result from this once a week as the very costly micro-abrasion cream I had been using… I’m amazed that a product this affordable is so good.”

Shop it: Aztec Secret Indian Healing Clay Mask, $10, amazon.com

The reviews quoted above reflect the most recent versions at the time of publication.

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