The Apple Watch has quickly become the de-facto smartwatch for many. Its blend of design, capability and simplicity make it a hugely useful device whether you want to stay organised, monitor your fitness, or simply have Mickey Mouse tell you the time.

But how can you make sure that you don’t buy one only to find a new model is announced the following week? In this article we explain when to make your purchase so you don’t get a nasty surprise.

For advice on which model to buy, see our Apple Watch buying guide.

When are Apple Watch models usually released?

Apple’s schedule for the Apple Watch has been reasonably consistent since it was first introduced back in 2015. That year saw the original model made available in April and going on to become an instant success.

Apple followed this up with two new versions in September 2016 with the Apple Watch Series 1 and Series 2. Twelve months later the Series 3 appeared, bringing with it LTE capabilities for the first time, and September 2018 saw the arrival of the larger Series 4 design.

Apple Watch Model Release Date
Original Apr 2015
Series 1 Sep 2016
Series 2 Sep 2016
Series 3 Sep 2017
Series 4 Sep 2018

So, original model aside, you should anticipate new Watch models to make their debuts in September, usually at the same time as new iPhones are announced.

Should I wait until September before buying an Apple Watch?

Absolutely. 10 September 2019 is the date for Apple’s iPhone 11 event, which should also bring with it updates to the Apple Watch line.

As you can see in our Apple Watch 5 rumour roundup, the new model is expected to come with a new processor, watchOS 6, sleep tracking features, ceramic and titanium case options, possibly a glucose sensor, and the outside chance of a camera integrated with the strap.

How much will the new Apple Watch cost?

We expect Apple to continue its current pricing strategy which has the Apple Watch Series 4 priced as follows:

  • Apple Watch Series 4 (40mm, GPS only): £399/$399
  • Apple Watch Series 4 (44mm, GPS only): £429/$429
  • Apple Watch Series 4 (40mm, cellular): £499/$499
  • Apple Watch Series 4 (44mm, cellular): £529/$529

You can buy at the above prices direct from Apple, but also check out our roundup of the Best Apple Watch deals (and don’t forget to visit the Apple Refurbished store to find the best offers for your potential new smartwatch).

Of course, the arrival of the new Apple Watch does mean that you could pick up the still excellent Series 4 at a reduced price from many retailers. So while you wouldn’t be getting the newest model, shortly after 10 September should be the best time to buy the older device too.