Cheaper Apple TV Will Come in 2022, Analyst Says

Apple will launch a cheaper Apple TV model in the second half of this year, analyst Ming-Chi Kuo predicted Friday. It’ll be part of the company’s attempt to improve the cost structure of the device line, Kuo noted in a tweet.

“I think that Apple’s aggressive strategy of integrating hardware, content, and service amid the recession will help close the gap with its competitors,” the analyst wrote.

Apple will launch a new version of Apple TV that improves cost structure in 2H22. I think that Apple’s aggressive strategy of integrating hardware, content, and service amid the recession will help close the gap with its competitors.

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) May 13, 2022

Apple didn’t immediately respond to a request for comment.

This article will be updated shortly.