Nourison Launches Online Product Reviews

Furniture Industry News Update – Furniture World Magazine
Posted: 9/16/2016

Floor covering and home accents manufacturer Nourison reports that they have launched a robust online product review system on their website. The system allows customers to rate a product, add a detailed review and even upload their own photos of the product.

“Online product reviews have been around for years, but they are not yet widely used in the floor covering industry,” said Giovanni Marra, Director of Marketing and Digital Strategy at Nourison. “For today’s consumer, the importance of product reviews is growing and has increasing influence on the buying decision. Marketing studies have also shown that consumers are more likely to trust feedback from other consumers then from the brand itself. At Nourison, we felt that adding product reviews would help us get more exposure for our products while also helping us get closer to our end customer.”

The decision to implement product reviews on the company website was not an easy one. Nourison knew that once they allowed reviews on their website, that they would have to take the good with the bad. “We welcome all honest reviews on our site” said Marra. “Getting a bad review gives us the opportunity to contact the customer and hopefully resolve their issue. Fortunately, most of the reviews have been positive.”

Nourison is encouraging product reviews through social media and other marketing campaigns. Customers can post their reviews on the Nourison website.

More about Nourison: Nourison is a leading global floor covering company that produces extensive collections of area rugs, broadloom carpet and home accessories at multiple price points from low to mid-market to luxury. A fully vertically integrated company, Nourison oversees almost every aspect of the manufacturing process and produces over 85% of their product assortment from sustainable, natural fibers. Their quality, extensive inventory and speed to market has made them valuable partners in the home furnishings and hospitality industries. Their product assortment includes licensed collections from well-know brands including Calvin Klein, Kathy Ireland, Waverly, Barclay Butera, Joseph Abboud, Peanuts and more. Nourison was founded in 1980 by the Peykar brothers in New York and still remains a family-owned company. For further details, visit[1].

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