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Critical Review: FitLife Brands (OTCMKTS:FTLF) vs. Cronos Group (CRON)

Cronos Group (NASDAQ:CRON) and FitLife Brands (OTCMKTS:FTLF) are both finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, institutional ownership, dividends, profitability, valuation and analyst recommendations.


This table compares Cronos Group and FitLife Brands’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cronos Group -120.65% -9.50% -8.64%
FitLife Brands 2.36% 23.62% 6.37%

Valuation and Earnings

This table compares Cronos Group and FitLife Brands’ gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Cronos Group $12.12 million 269.26 -$14.64 million ($0.08) -228.25
FitLife Brands $17.08 million 0.36 $510,000.00 N/A N/A

FitLife Brands has higher revenue and earnings than Cronos Group.

Institutional and Insider Ownership

14.1% of Cronos Group shares are owned by institutional investors. 23.8% of FitLife Brands shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of recent recommendations for Cronos Group and FitLife Brands, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cronos Group 3 4 2 0 1.89
FitLife Brands 0 0 0 0 N/A

Cronos Group presently has a consensus target price of $23.11, suggesting a potential upside of 26.55%. Given Cronos Group’s higher probable upside, equities research analysts clearly believe Cronos Group is more favorable than FitLife Brands.

Volatility & Risk

Cronos Group has a beta of 4.25, suggesting that its share price is 325% more volatile than the S&P 500. Comparatively, FitLife Brands has a beta of -0.1, suggesting that its share price is 110% less volatile than the S&P 500.


FitLife Brands beats Cronos Group on 7 of the 12 factors compared between the two stocks.

Cronos Group Company Profile

Cronos Group logoCronos Group Inc., formerly known as PharmaCan Capital Corp., is a principal investment firm. The firm seeks to invest in companies either licensed, or actively seeking a license, to produce medical marijuana pursuant to Canada’s Marihuana for Medical Purposes Regulations “MMPR”. The firm typically invests in companies based in Canada. The firm is primarily an equity investor, may also advance debt as appropriate. It seeks to make minority investments with appropriate governance and shareholder rights. The firm seeks board representation consistent with the size of the investment, but does not need control. Cronos Group Inc. was incorporated in January, 2013 and is based in Toronto, Canada with an additional office in Toronto, Canada.

FitLife Brands Company Profile

FitLife Brands logoFitLife Brands, Inc. manufactures and markets nutritional supplements for health conscious consumers in the United States and internationally. The company offers weight loss, general health, and sports nutrition supplements, such as Censor, Cardio Cuts, and LipoRUSH DS; precision sports nutrition formulations for professional muscular development, including Amplify XL, Pump Fuel, and Flex Stack; weight loss and sports nutrition performance enhancing supplements for fitness enthusiasts comprising Isolate, Ultrakarbs, and NeuroLean; and men’s health and weight loss formulations consisting of JXT5 and PyroStim. It also provides diet, health, and sports nutrition supplements and related products that support accelerated fitness and nutrition goals directly to athletic facilities, gyms, and independent retailers; and sports nutritionals, energy and sports drink products, and meal replacements. The company sells and markets its sports, weight loss, and general nutrition products under the NDS Nutrition Products, PMD, SirenLabs, and CoreActive brand names directly to franchise locations. It also markets its men’s health and weight loss formulations under the Metis Nutrition brand through corporate and franchise stores; and sports nutritionals, energy and sports drink products, meal replacements, and weight loss products under the iSatori, BioGenetic Laboratories, and Energize brand names through approximately 25,000 retail locations, including specialty, mass, and online. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.

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